The event will take place this weekend, with admission for people displaying vehicles — and those attending — by donation only.
Co-organiser Howard Brockie said many car shows charged larger amounts for the entrants than they charged the viewing public.
"Without the cars we have no show, so why charge them more?"
Mr Brockie said the previous year’s event raised more than $2000 for local charities, but those charities had not been the only winners.
He said feedback after the event indicated the local community had benefited by about $90,000 over the weekend.
Organisers had expected 100 vehicles to turn up, but were blown away when almost 300 vehicles rolled in to Kennedy Park.
Despite being caught out by the numbers who attended the inaugural event, he said organisers had made changes to cope better this year, like organising toilets, a coffee cart, and a Lions Clubs barbecue.
Last year’s participants had travelled from as far as Invercargill to attend.
Mr Brockie said many had booked their accommodation for this year’s event before they departed from last year’s muster.
The Friday cruise would leave Kennedy Park at 3pm, travelling down Talbot St before turning into Cox St and then looping through Pleasant Point and Temuka.
After a short stop, the cruise would leave Temuka at 4.30pm to head back to Geraldine, where it would travel along Talbot St to finish at The Village Inn.
An earlier starting time allowed locals to line the streets to see the vehicles pass.
He said all of the funds raised would be going to the local volunteer fire brigade and St John, which would be manning the gates.
The event would be held rain or shine, so he encouraged people to get along and view the vehicles while helping raise some money for very important local services.
"And while there make sure you cast a vote for your favourite vehicle, to help decide the winner of the People’s Choice Award."
