Pedal power paid off for those biking to school or work this week, as they were rewarded with a free breakfast as part of Bikewise Week.
Bikewise is a nationwide campaign managed by Land Transport New Zealand with the support of the Ministry of Health, aimed at getting New Zealanders to give cycling a go.
In the Central Otago/ Queenstown Lakes district, the entire month of February is devoted to biking activities.
Go By Bike Breakfasts are key events held throughout New Zealand as part of the cycling campaign.
Queenstown's inaugural early morning Go By Bike event attracted just 50 participants and road safety adviser Jo Robinson said the poor turnout could be attributed to the fact it was held on Monday and the weather was below average.
Wanaka drew crowds of nearly 200 on Tuesday morning but a record 300 attended last year.
Breakfasts were held in Alexandra and Cromwell this week and a mayoral challenge will take place in Alexandra on Sunday.
