More than 300 traffic infringement notices were issued by frontline Central Otago police officers and members of the Otago Rural Drink Drive team during a two-week traffic campaign.
An additional 32 traffic offence notices were also issued throughout the district in the campaign, which began on October 12 and finished on Monday evening.
Central Otago sub-area commander Senior Sergeant Jill Woods, of Alexandra, said it was disappointing drivers continued to break the law despite the campaign being well publicised.
"At the end of the day we are trying to make the roads safer and prevent people from dying. I would hope the campaign made a difference and deters people from committing traffic offences," she said.
Such a high number of notices issued was "probably typical" of such a campaign targeting traffic offences, but Snr Sgt Woods did not have comparable data.
"If you go out and target [traffic offending] you will catch people, and we will continue to do so regardless of the campaign ending. It is coming up to the peak holiday season and people should expect to be stopped," she said.
About 15 frontline officers and the five-strong drink drive team worked on the campaign.
The 323 traffic infringement notices issued throughout Central Otago were mainly for drivers speeding, not wearing seatbelts, or breaching licence conditions.
Those issued with traffic offence notices - mainly for driving while intoxicated, disqualified, or suspended - will be dealt with through the courts.
Snr Sgt Woods did not know the total value of driver fines.
"It was not a revenue-collecting exercise," she said.
Motorists from Central Otago - as well as those living outside the district - were caught in the campaign, and those penalised included drivers of both sexes, all ages, and varied backgrounds.
Snr Sgt Woods said there was no dominant demographic, and people from "across the board" were caught breaking road rules.
She said there were no stand-out areas within the Central Otago region where motorists tended to commit more traffic offences.
