A disappointing turnout to the Alexandra Blossom Festival's Contact Alex Live concert on Saturday night had organisers asking themselves yesterday what went wrong.
Fewer than 200 people bought tickets to the concert, which featured three New Zealand bands and an internationally-renowned singer-songwriter.
Spacifix, Hollie Smith, Atlas, and The Valves played live in a big marquee in Pioneer Park.
Last year's Blossom Festival concert, headlined by The Feelers, attracted about 1100 fans.
Blossom Festival committee concert liaison Erica-Jayne Tipene was disappointed so few people supported the event.
"All day I have been wondering whether we had the wrong music, or whether it was too cold for people to go out . . . we just don't know whether we could have done anything differently for a different result."
The poor turnout would be discussed at the festival debriefing. Despite low crowd numbers, everything at the concert went smoothly and Ms Tipene said the performers "had a great time".