Each year since 2003, part of the proceeds from Christmas cookie sales have been donated to the Cookie Time Charitable Trust, which was set up to help New Zealand children.
The seven-week campaign last Christmas - also the 25th year the Christmas cookies have been sold - raised funds for the trust's activities, the money being used to help children with dyslexia.
Cookie Time general manager Lincoln Booth said the result was on a par with previous years, despite the tougher economic climate.
"Spending this Christmas has been more discretionary than ever, so we are delighted that we have been able to maintain our fundraising momentum through Christmas Cookie sales. To give back more than $200,000 this year is hugely satisfying," Mr Booth said.
The trust focuses particularly on two areas: innovation in learning, and dyslexia.
As a sponsor of the Dyslexia Foundation of New Zealand (DFNZ), the trust supports initiatives designed to nurture and celebrate the creative power that dyslexia can deliver in innovative thinking, artistic ability, creative problem solving and entrepreneurship, he said.