Cadbury Chocolate Carnival

Dunedin City Council parking officer Stacey Quigley issues a Freddo Frog to a car parked in Cumberland St, Dunedin, yesterday.

Helping launch the 11th Dunedin Cadbury Chocolate Carnival yesterday are (from left) Allied Press commercial manager Matthew Holdridge, managing director Julian Smith, Pier 24 executive chef Michael Coughlin and Cadbury event co-ordinater Lee-Anne Anderson.

It was the running of the balls in Dunedin yesterday.

Purple is the new orange. A new colour of Jaffa makes its international debut today and it will be a steep learning curve.

The Aztecs called the cocoa bean "the food of the gods".

Any event in which gun-toting cowboys fill children "full of chocolate" has got to be a winner.