New Zealand on Screen is in Nelson today, one week into its six-week tour of 19 locations in the South Island in a distinctive revamped 1971 Oxford caravan.
Spectators take a seat inside and watch their choice of more than 1500 titles from www.nzonscreen.com.
Visitors to the cinema can watch a selection of Kiwi short films and choice cuts of screen gems, as well as engage with NZ On Screen content.
They can also use the "Scene Stealer" - an iPad app where patrons can take a photograph of themselves and be inserted in a favourite New Zealand film or television scene, then share the image via email or social media.
NZ on Screen is showcased in two converted shipping container installations on the Wellington and Auckland waterfronts as part of the REAL New Zealand Festival, which aims to celebrate all things Kiwiana during the Rugby World Cup.
Project co-ordinator Anna Dean, of Wellington, said this week the third installation had been destined for Christchurch, to serve the Mainland, until the earthquakes occurred.
The "mobile solution" was devised and the road trip was proving "incredibly popular", as it could take the experience to places that would not otherwise get the opportunity, Ms Dean said.
"It's a look back; it's quite a nostalgic, retro feel and we're able to do requests. They can ask the hosts to see footage of Billy T and Gloss and the Queenstown edition of Top Town.
"The whole project is to take the website offline and into the real world and it's purely cultural and it's free."
• New Zealand on Screen, Monday, September 26 and Tuesday, September 27, Earnslaw Park, Queenstown.
