Last year's Gibbston Valley Winery concert attracted 15,000 people and next month's concert is on target to do the same, which has organisers already promising to make it an annual event.
Gibbston Valley Winery had their first taste at hosting a big act last year with 1960s artists Dr Hook and Creedence Clearwater Revisited and after that success they quickly rescheduled two more of the decade's popular bands, The Doobie Brothers and Little River Band.
The winery's chief winemaker, Chris Keys, said they would be making the concert an annual fixture.
"It will be locked in the calendar as an annual event for sure, it helps the entire Gibbston area and not just us. It's good to bring concerts here."
The venue has the ability to host up to 18,000 fans and Mr Keys said they had sold nearly 10,000 tickets to date and he was expecting a late influx because "that's what Queenstown does".
Sales and events manager Kelly Cruickshank said the tickets had been selling at about 100-150 a day and they were aiming to match last year's total of 15,000.
Common to a winery concert set-up, it would be unseated, allowing punters to lay down the picnic rug.
"It's the kind of concert you come along to with your blanket and wee concert chairs."
Mr Keys said there would also be a new wine-tasting tent.
The concert begins at 1pm Saturday, February 11, and is expected to finish about 7pm.
Ms Cruickshank said the traffic concerns raised after last year's concert had been addressed through having separate Cromwell and Queenstown carparks, to prevent the traffic lines from overlapping.
