Waikouaiti is in the pink.
The coastal township looked like it was preparing to host a blossom festival yesterday. The community has turned on the style for Sunday's Waikouaiti Rodeo and the New Zealand Breast Cancer Foundation ''Tough Enough To Wear Pink'' campaign.
''I'm really pleased how the whole community has really got into it,'' one of the organisers, Wendy Rackley, said yesterday.
''We've got the rights for `Tough Enough To Wear Pink' in the South Island and every year it gets bigger and bigger.''
Even her wetten terrier, Oi, has reluctantly joined in the fun and is now sporting a pink coat.
''He's a boy and I think he's a bit embarrassed about it all. But it's for a good cause,'' Mrs Rackley said, chuckling.
More than 20 businesses and Waikouaiti School have jumped on the bandwagon. Pink paint, balloons and streamers adorn the town, while the bakery has broken out the pink icing and the Green Room gift shop has been renamed the Pink Room.
''We've had the pink theme at the rodeo for the last few years, but this is the first time the whole town's got together and done it like this,'' an organiser, Henrietta Purvis, said.
''It's turned out way bigger than we thought it was going to be.''
South Fuels has offered a $1000 travel voucher to the most community-spirited business to embrace the ''Tough Enough To Wear Pink'' theme.
