TV3 correspondent Leanne Malcolm was the star among 16 Wakatipu models, who wore 100 brand new and pristine secondhand clothes and turned about 200 heads at Earnslaw Park.
Ms Malcolm modelled a new Trelise Cooper dress, which still had the original price tag of $675, but was sold for $55, the single most expensive item.
The price for most of the items ranged between $10 and $20.
A wide array of bargain-price clothes by top New Zealand and international designers were on show, including Prada, Tommy Hilfiger, Hugo Boss, Armani, Annah Stretton, Zambesi and Mary Quant, while personalities Craig "Ferg" Ferguson and Brendan Quill compered.
The finale was the wedding collection, featuring the "bride and groom", who were joined on the runway by all the models to a round of applause.
The five racks of clothes will be on sale, one rack at a time, in the Salvation Army's Clothing Outlet, on lower Shotover St, from today.
Glenda Patience, operations manager for army stores in the Queenstown Lakes district, said the show aimed to raise awareness of the quality of pre-loved goods at the Salvation Army.
"We're fortunate in Queenstown we have such generous residents and visitors. A lot of tourists here for a couple of weeks drop off stuff before they leave."
Captain Kenneth Walker said the Salvation Army depended entirely on donations from the public and members.
"The Clothing Outlet is a huge revenue stream and the fashion show is a great promotional tool.
It reminds the public of the stuff we've got and gives an opportunity to show how generous the community is and to say thank you very much."
