About 50 tourism operators from around the district attended the workshop, including some potential operators, Tourism Central Otago tourism product development manager Michelle Kinney said.
She said one of the opportunities discussed was the number of cycle trails in the district.
"With the number of the trails coming on line ... this is an opportunity for us to be at the forefront of cycle tourism.
"The [Otago Central] Rail Trail was the first great ride ... people come to ride that, then how do we get them to do other trails, or visit or stay in another part of the district?"
One of the options was for all tourism operators, whether they be hotel owners or running a tour or service, to know each other's products.
She said it was about the customer's journey "from the time they pick up the phone or check out a website, until the time they get home and tell their friends and family about their experience" and the more the people on the other end of the phone or website, or the people tourists met along the way knew about the region and what was on offer, the better experience tourists would have.
"It's about connecting the dots."
It was one of the points made by several speakers, including Julian Smith from creative brand agency Brian Richards Ltd.
He spoke about how tourism operators should put themselves in their customers' shoes and approach marketing from the outside in.
Another keynote speaker was New Zealand Cycle Trail programme manager John Dunn, who updated operators on progress with the New Zealand Cycle Trail project and touched on what was needed to create a world-class cycling experience.
He praised the work of Tourism Central Otago and how it was positioning and promoting itself in the market, saying it was extremely professional and "leading the pack".
Otago Central Rail Trail trust chairwoman Daphne Hull told the workshop the challenge was to work co-operatively to ensure Central Otago presented a package with a wide appeal and which would continue to bring visitors to the area.
Ms Kinney said it was the first workshop of its kind in Alexandra and another was planned later in the year.
That one would target the wine industry and would have a similar theme - how to connect the dots and link tourism opportunities in the region.
