The area will be thumping and heaving with about 5000 Baseline Festival-goers attending the one-day dance marathon featuring two genre-dedicated stages.
Festival co-founder and director Hamish Todd said it was the sixth time the event had been held in Dunedin, but this year’s event was the largest so far.
"It’s becoming more popular I think — probably down to the effort we put into the event and the reputation it’s building."
He said it was mainly students in the crowd, but it was beginning to attract a lot more Dunedin locals.
"Obviously we have a lot of students come through, but we want to make it known that it’s an event for everyone in Dunedin as well — or out of Dunedin too."
The lineup of performers includes Kings Of The Rollers (featuring Inja, from the United Kingdom), Rova, Savage, 6 SENSE (from Australia), Bontempo, Osmosis Jones (from Australia), Paige Julia, C-Teez, Damage Control, Hatrick, Mantis/Ruinz, Norty Club Collective, P-Root/Dyzzle, Solid Groovez and Twofaced.
"A big goal of the festival is to bring a world-class experience to Dunedin.
"It’s an experience that’s in demand, but not so many of them come to Dunedin, so it’s great to be able to provide that for the city."
He said the festival would go ahead, rain or shine.
"But we will keep a close eye on the weather forecast, and if it is looking like we’ll get a lot of rain, we’ll do what we can to provide shelter for people to stay dry-ish."
Mr Todd said he studied at the University of Otago and inspiration for the festival came after running a lot of smaller shows in Dunedin.
"We started doing shows throughout the country as well, and eventually we always had our eyes set on wanting to start a music festival.
"So in our last year of university, we started it in 2020, and we’ve just continued it since."
He said tickets had not sold out yet, but they were on track to do so before the gates opened on Saturday.
"So get in quick."
