It was cold, wet and windy outside on Saturday - perfect weather for a Gru-somely despicable time inside Forsyth Barr Stadium.
About 1000 people turned up to the family-friendly movie event which featured a screening of Despicable Me on one of the large replay screens.
Despicable Me was screened after members of the public voted for the movie over The Lego Movie in an online poll.
DVML transformed the stadium into a giant movie theatre for the afternoon because the pitch was about to undergo annual maintenance.
The time was right to let families set up bean-bags and deck chairs, or just sprawl out on the grassy surface with plenty of popcorn, chips, fizz and ice cream while they watched the movie.
The ''cinema'' looked more like a sleep-over, with many combating the cold with rugs, woolly garments and even sleeping bags.
Despite the film capturing the attention of most of the viewers, many children could not help making the most of the opportunity to emulate their sporting heroes on the pitch, and kick, chase and ruck balls in a quiet corner of the field.