The 24-year-old Australian is in New Zealand launching Hello Sunday Morning (HSM), which he describes as "a call to action".
He started the movement in 2009 when he decided to forego alcohol for 12 months and write a blog about how his view of alcohol changed.
"I wanted to improve my own life, and now I want to change the world," he said.
About 1600 people had now taken the same journey over three, six, or 12 months and a further 200 signed on after hearing him speak in New Zealand.
Mr Raine started in Christchurch, where he spoke to tertiary students, before he travelled to Dunedin.
The trip, sponsored by the Alcohol Advisory Council of New Zealand, had received an "extraordinary response".
While he admitted seeing the colour drain from people's faces as he spoke to them about a life without alcohol, he said there was a groundswell of support for change around how society viewed the drug.
"There is a stigma around what we want to do. They think we are trying to take away their power or their choice, when in reality we are trying to give them just that."
He described alcohol law reform as "the choice architecture", while the HSM programme was inspiration for individuals to change themselves.
"Hello Sunday Morning, as a concept, is a way for people to do something about the drinking culture.
"It's all about how you can live a better life. We can change the world's relationship with alcohol so it can become just another consumer product, like chocolate."
By joining HSM, participants committed to a goal they wanted to achieve - either to save money or lose weight - and blogged regularly about it.
Signing up helped them "take a step back" in a tangible way, and the community provided accountability for their goals.
The movement was for anyone who wanted to live in a culture where alcohol was not an essential part of life, he said.
"It's a community thing. It's a human thing."
