The message is the same this week as it was the week before that and the week before that.
That was a waste of a Friday night. No-one really expected the Otago Nuggets to beat the star-studded Wellington Saints. But recent form suggested an entertaining match at least.
It is 0 - or oh no - and 32 for the Otago Nuggets.
They try and try but still they do not succeed.
The Hawkes Bay Hawks had too much Pace for the Otago Nuggets - Josh Pace that is.
The Otago Nuggets came about as close to winning as they have in three years with a heartbreaking 73-70 loss to the Southland Sharks at the Edgar Centre on Saturday night.
You get the feeling Tall Blacks and Otago Nuggets forward Craig Bradshaw would rather sit through back-to-back seasons of America's Got Talent than contemplate a loss to the Southland Sharks at the Edgar Centre tonight.
Heartening? Perhaps. But another loss all the same and Otago Nuggets coach Alf Arlidge was pretty annoyed about it.
The Otago Nuggets' season-opening National Basketball League match against the newly-formed Auckland Pirates on April 13 will go ahead as scheduled.
There are a few things you should know about Lance Allred:
American centre Lance Allred made a positive impression on his new team on Saturday night.
The Otago Nuggets have added another piece to the puzzle, with former Christchurch Cougars swingman Mark Morrison agreeing to join the franchise.
On any other day, Scott O'Gallagher's arrival in the city to play basketball for the Otago Nuggets would have attracted its share of fanfare.
Tall Black Craig Bradshaw saw an opportunity where others saw only risk.
The Otago Nuggets have taken a major step towards being competitive with the announcement Tall Black forward Craig Bradshaw will suit up for the franchise next year.
Former Tall Blacks Mark Dickel and Brendon Polyblank sign with Sharks.
Otago Nuggets captain Sam To'omata has re-signed with the franchise for the 2011 season.
While the Otago Nuggets could not win a single National Basketball League game this season, their female counterparts are expected to do much, much better.
The Otago Nuggets organising committee is determined to lift its game and do a better job recruiting next season.
Stop thinking about winning. That is the first piece of advice sports psychologist Ken Hodge would offer the Otago Nuggets if they came knocking at his door looking for some tips to help break their lengthy losing streak.