The All Blacks begun their World Cup defence with a big victory over rivals Springboks in a thriller.
However, during the All Blacks' traditional challenge before the clash, a bunch of fans sung during the haka which was audible through the TV broadcast.
The reaction to the kapa o pango was met with a strong reaction on social media, with many criticising the behaviour of the fans at the stadium.
"The f****** disrespect," said one fan on Twitter. "When south Pacific teams haka before the game it's the equivalent of a national anthem … to sing ole ole over that would be like singing fly eagles fly during the Star spangled banner."
"Hate it when the opposition sing during the #haka," said another. "Totally ruins the atmosphere of it for me."
Many others added similar sentiments.
Others said it was a fair way to respond to the All Blacks' challenge.
The All Blacks performed a revamped kappa o pango haka, led by captain Kieran Read for the first time alongside usual haka leader TJ Perenara.
All Black first-five Richie Mo'unga suggested after the game that it was a symbol of team's togetherness.
"It was awesome. It was very uplifting as a player," Mo'unga said. "I really respect and admire what [Read] did there as a leader, to do something different.
"He stepped out of his comfort zone and really showed the boys he is willing to lead and do something for us on such a big occasion.
"I was fizzed. If you have a captain like that, you follow them."
Comments
In a game of sport, the completely unnecessary pelvic thrusts are ubiquitous these days in hakas. My high school haka didn't contain that nonsense, which foreigners nowadays probably find embarrassing and silly.
What nonsense, you can't demand respect.