It's a venue carved in history, even though it changed dramatically with the rebuild finally completed in 2007.
It played host to events like the 1948 Olympics, 1966 football World Cup final and Live Aid rock concert. There are also the famous 134m-high arches that can be seen for miles around, the 90,000 seats which make it the second-largest stadium in Europe and the steps up to the Royal Box to collect the trophy (there used to be 39 but there are now 107).
Kiwis winger Roger Tuivasa-Sheck even discovered it has the most toilets (2618) of any venue in the world - he did some research after earlier thinking Wembley was where they played tennis.
It's a venue the England players are familiar with. No fewer than 17 of their 23-man squad have played there and eight players from Wigan and Warrington enjoyed recent success there in the domestic competition.
Seven of the Kiwis squad played there against Wales in 2011 but it was a game watched by about only 20,000 people, not the more than 70,000 expected for Sunday morning's match.
"We know we can get a lot better and I think playing at Wembley will get a lot more out of everyone,'' England back-rower Sean O'Loughlin said earlier this week. "I think the venue itself can get the better of you sometimes but there are a lot of players in the squad who have been there. I wouldn't say they're familiar with it but they've been there and I think it could be a bit of an advantage."
New Zealand, however, don't think the Wembley factor will play much of a role.
"I think this Wembley is a little different to the old one,'' said manager Tony Iro who played in two Challenge Cup finals at the old Wembley in the late-1980s. "This Wembley, to me, feels like the Olympic stadium [in Sydney]. It will build its own history but at the moment it feels like another big stadium.
"It's a great stadium, but I don't really have any fears for the players being overwhelmed by the occasion.
"A lot of boys played in the NRL finals series or grand final this year so I don't think that's going to be too much of a challenge. They are now used to playing in big, full stadiums and just get on with it. I imagine they will walk in for the captains run, have a look around and say, 'this is pretty good' and then get on with the job.''
Fullback Kevin Locke agrees but will also look to soak it in. The 24-year-old, who has won the battle for the fullback's position ahead of Josh Hoffman, played at Wembley in 2011 but knows it will be different playing the home side in front of a partisan crowd in a World Cup semifinal.
"It's always good having a crowd on your side, it boosts you up, but if you have a crowd against you it also boosts you up,'' he said. "I know the boys will take that into account.
"We know this is big for England and they will come out with a bang. We will be doing the same because we know we have the support back home. We need to think about who we are playing for. Being part of the Kiwis and this family is bigger than any other family. It's something special.''
