At least, that is what Otago Hockey Association general manager Rachel Minton-Smith has discovered since taking on the role in October.
The 31-year-old, who originally hails from the northwest Highlands of Scotland, said the sport was enjoying a period of growth ''across the board''.
But that growth also presents a challenge. It is her role to make sure the structures are in place to sustain the increased interest in the game.
''In 2012 we had 1703 [registered players] and in 2013 we had 1882, which was a 9.5% increase,'' she said.
''That is really encouraging and a lot of that [growth] will be due to our small sticks programme.
''While we are bringing through all these younger kids and getting more and more people playing, in eight years' time if they are continuing to play, where are we going to put them?''
The problem for Minton-Smith is there are just two turfs in the city and it is questionable whether the association has the capacity to support much more growth without adding to its facilities.
The other issue is that everybody wants to use the turf at more or less the same time.
''That is our problem here. We have two turfs, which are great and they are wonderful.
''But during the day they are redundant and then from about 3.30pm onwards in the winter there is not one evening when they are not used.''
In an ideal world, the acquisition of a third turf would help ease the pressure. But alternative solutions such as finding other practice venues would also help.
''It is always the youngest which tend to miss out and it is important to keep them engaged.''
Minton-Smith met her husband, Jared Smith, while travelling in New Zealand. The couple moved to Dunedin about eight years ago.
Her working background is varied and includes a stint in tourism, business consultancy and recruitment. But her role at the OHA was mostly common sense, she said.
''I don't think a degree for specific training could ever prepare you for anything in the sport industry.
''General manager is quite a broad spectrum. I don't even know if the job description covers half the things that happen here.''
Some burden has been shared. Southern Men's coach Dave Ross has assumed responsibility for the high performance programme.
That leaves Minton-Smith to focus on the sport's grass roots, but it is still a very busy role.
Minton-Smith, the former Momona Hockey Club treasurer, is responsible for the club competition and overseeing the secondary school, intermediate and junior competitions as well as junior representative teams.
She is also charged with running the business, making sure the facilities are maintained and organising the cafe and the bar.
''You pretty much have to be a jack of all trades.
''It is a big challenge. I guess sports jobs are these days, with all the funding required, and people expect a lot more. Volunteers don't really have much time any more, so it is a big challenge trying to get all your ducks in a row.''