A Christmas tree has been set up in the Waimate District Council reception area on Queen St, where the public can leave gifts to be distributed by Community Link before Christmas.
Lyn Stringer, who leads the initiative working closely with Community Link, said while the festive season could be one of the highlights of the year, it could also put extra strain on families already struggling to make ends meet.
But the capacity of the community to give was phenomenal, she said.
"We have had parents coming in with their children to donate gifts, and it is a valuable lesson for them."
"Christmas is about giving as well as getting."
All donations were appreciated. They did not have to be big or expensive, she said.
"Anyone can fall on hard times, especially at the moment with the high cost of living, and we want to ensure every child gets something on Christmas Day.
"The initiative takes referrals from a wide range of social services, and it is important to note that all the gifts are given to families within the Waimate district."
Gifts need to be brand new and unwrapped, and can be dropped off at the Waimate District Council reception until 4.30pm on Friday, December 6.
Last year, 92 packages of presents were distributed.
