Queenstown is one of 23 centres across New Zealand that will host teams for training during the World Cup.
The English team will stay in the resort for three nights, the Irish team for six nights and a play-off winner for four nights.
Training will take place at Queenstown Events Centre.
Destination Queenstown marketing manager Graham Budd said at this month's members' briefing a working party had been set up to co-ordinate plans for the hosting.
It was working on setting up a fan zone at Earnslaw Park which would include a big screen for live matches.
Other possibilities were to have festival events running during the World Cup, and "dressing the town" with street flags.
Public meetings would be held to gather community ideas and support, he said.
Hosting the teams, along with their supporters, would mean a huge boost to tourism numbers, plus downstream benefits from international media exposure.
"The teams will attract supporters and rugby fans from their own and other countries, which will fill our beds, restaurants, cafes and activities during a shoulder season," he said.
Lakes Leisure events and communications manager Karen Gemmell is co-ordinating the working party.
She said it would hold a meeting in May to brief community stakeholders on ideas and proposals for hosting the teams.
It was pitching proposals to Rugby World Cup 2011 organisers, including the setting up of fan zones.
The group comprises Queenstown Lakes Mayor Clive Geddes, Mr Budd, Queenstown Lakes District Council infrastructure manager Denis Mander and events facilitator Jan Maxwell, Chamber of Commerce chief executive Ann Lockhart, i-Site manager Matt Wong, Lakes Environmental chief executive Hamish Dobbie and Wakatipu Rugby Club's Brad Patterson on behalf of the rugby community.
"The purpose of the group is to facilitate the components of the tournament within our available resources," Ms Gemmell said.
Rugby World Cup Ltd chairman Bernard Lapasset said each host centre would be integrated into the RWC 2011 Festival to run in step with the tournament.
The aim was to ensure people around the country had the chance to take part in the Rugby World Cup 2011 experience.
The Tourism Ministry estimates 85,000 people will arrive in New Zealand next year and 12,000 New Zealanders will come home to watch the tournament.
Pre-sales of official travel and hospitality packages have hit 135,000.
The official tournament song was announced last week, as well as campaign advertisements starring Kiwi celebrities.
Along with the festival, about 100 events are planned for around New Zealand.
Mr Lapasset said players should experience the tournament festival.
"The team hosting arrangements for RWC 2011 mean that all 20 teams will get to experience New Zealand's unique rugby culture while enjoying fantastic facilities.
"I am sure that all the teams will receive wonderful support from the hosting communities," he said.
Mr Geddes said the potential to time events around the Rugby World Cup would hopefully attract high visitor numbers to the resort and the region.
"Clearly, one of the best ways to do that is to link the Rugby World Cup with existing activities that are either occurring at about the same time, or to link it with other activities that are occurring not at the same time, but that can be moved.
"There are an enormous number of opportunities."
