His recommendations will be discussed at the utilities committee meeting today.
Mr Wilson reported on the council's position on entrance signs to the district and townships at the request of Cr Cath Gilmour.
Several welcome signs had been placed in the district over time but there was no set policy on the maintenance or provision of them, he said.
Cr Gilmour discussed the matter with Destination Queenstown chief executive David Kennedy, who said a welcome sign was an important "moment of truth" for a visitor or resident and started to create the brand perception of the destination.
"A run-down sign at the entrance to a town implies that the town has no pride and doesn't care about itself or its visitors," Mr Kennedy said.
Two examples of council-owned and maintained entrance signs existed in Kingston and had been installed for more than 10 years.
The basic wooden sign on State Highway 6 in Kingston was the only "Welcome to Queenstown Lakes District" sign, despite there being five roads into the district.
"If the committee is of a mind to have entrance signs, it's important they are presentable and leave a good impression," Mr Wilson said.
"Some of them are in poor condition."
District entrance signs for promotion and branding would need a budget of $35,000, including design, construction, installation, traffic and project management, he said.
There were no specific funds for the installation of district and township entrance signs in the annual plan.
Mr Wilson reported that many townships had more than one entrance sign and these were a reflection of community pride.
