The open air festival, at the Coronet Peak end of Littles Rd, is expected to attract close to 5000 visitors and will run from noon to midnight on February 5, the day before Waitangi Day.
Mr Hendl said the 1000 early-bird $100 festival tickets had nearly sold out, and prices were expected to rise to $120.
"Ticket sales have been going really good. We think people are treating it a bit like Rippon Festival," he said.
It is hoped the success of the inaugural festival will make it a popular biennial fixture, alternating with Rippon Festival, near Wanaka.
Mr Hendl said he was booking flights and accommodation for members of the all-star international line-up, but finding a venue for an after-function was "proving difficult", as a result of midnight licensing laws.
"We are trying to find somewhere for an after-function, but the licensing is an issue.
"We'll maybe have to break the function up at separate places around town," Mr Hendl said.
The full line-up includes Ladi6 featuring Parks and Julian Dyne, Opensouls, Rhythmonyx, Taos Sound System and British DJ Jstar.
Mr Hendl said he originally looked at adding more performers, but at present there were no plans to seek additional acts.
