The regional and national tourism organisations yesterday launched the campaign ''Every day a different story'' in New South Wales and Victoria.
The campaign showcases ''the uniqueness of Queenstown'' and features adventure experiences against the resort's natural backdrops. Jetstar would help drive uptake with direct flights as would outdoor and online advertising.
DQ chief executive Graham Budd said the partnership was expected to boost inbound tourism, Jetstar flights flying directly into Queenstown from Sydney and Melbourne.
''Queenstown is widely known in Australia for its winter offerings. However, the message from this campaign is that the region is the ideal adventure getaway with a wide range of summer activities on offer,'' Mr Budd said.
''Queenstown is home to numerous world `firsts' in adventure terms with the first commercial jet-boating operation and the world's first commercial bungy jump.''
Tourism New Zealand general manager Tim Burgess said the national tourism body was ''delighted'' to be working with Destination Queenstown.
''Not only is Queenstown accessible, it's widely recognised as the adventure capital of the world and this campaign will help build on the success of that,'' Mr Burgess said.
TripAdvisor voted Queenstown ''No 1 outdoor and adventure destination in the world'' in the annual Travellers Choice Awards.
