Region becoming increasingly film-friendly

A new Kia Mohave is driven through an artificial waterfall on the Dart River near Paradise. Photo...
A new Kia Mohave is driven through an artificial waterfall on the Dart River near Paradise. Photo by Craig Baxter.
The dust has barely settled following the filming of the next instalment of the Hollywood blockbuster Wolverine series, starring Hugh Jackman, and already scouts are back in Queenstown.

The Otago Daily Times understands there are scouts from another Hollywood feature film and scouts from backers of a film being produced ``elsewhere'' looking seriously at locations around Otago and Southland.

It is the next stage of what would appear to be the rise and rise of the area as a serious filming location.

Queenstown Lakes District Council film officer Kevin Jennings said Queenstown and the wider region is now in the top three New Zealand filming locations.

Mr Jennings said only Auckland and Wellington were ahead when Hollywood and others came to town, in an industry worth "bazillions'' to the economy - but the benefits were not purely financial.

"The benefit is not just in the economy for the region, but in the promotion world-wide.

"An example is when I used to go home [to the United States] and I'd say 'I'm from New Zealand', they would look sideways and have an idea of where it was. Now, they go `I've always wanted to go there'.''

Part of Mr Jennings' role with Film Otago Southland is to actively promote the region and to make the area as ``film friendly'' as possible.

That reputation was already in place overseas, but the next stage was to make sure it was true not just for Queenstown, but all of Otago and Southland.

Film Otago Southland was working closely with other councils and organisations in Invercargill, Dunedin, Central Otago, Waitaki and Clutha to help promote them as film-friendly locations.

An example of the success in that relationship was a commercial recently filmed in Oamaru and Dunedin.

Mr Jennings said the job came through the Film Otago Southland office in Queenstown, but not a single shot was done in the resort.

"That's what we're trying to achieve... what's good for the goose is good for the gander. "[Dunedin and Oamaru] would never have had that job if we weren't here and we wouldn't have got that job if we didn't have that location to offer.

"It's a good symbiotic relationship.''

In conjunction with that relationship, the office was working on a Green Screen Campaign - trying to create a footprint for sustainability in the film industry.

The case study was the Wolverine movie and the subsequent report is still being finalised, but Mr Jennings said he was encouraged by the attitude towards sustainability during the filming process.

He said those involved with Wolverine "were really great - they were probably the first feature film to really open their doors to us.

"We said to really understand this, we're going to have to get somebody inside and they let us.

"We've come up with our best practices for the overseas productions that come here and we make it really easy for them to act in an environmentally sustainable manner.

"Because we're located where we are, the carbon footprint is definitely a factor to consider.

"We're saying to them it takes a little bit to get here, but once you're here your production can be as green as possible... We can go and film in an area with little or no impact on it whatsoever".

Add a Comment

 

Advertisement

OUTSTREAM