Award-winning Queenstown Rafting, established in 1974, relaunched www.rafting.co.nz this week, with four clearly defined sections to visit, catering to what the consumer was looking for.
The sections were broken into those interested in serious whitewater experiences on the Shotover River; more sedate first-time rafting on the Kawarau River; a Landsborough Wilderness Multi-day trip; or Rafting Combos for those who "want more".
Queenstown Rafting marketing executive Sharon Gray said the revived website was "brighter and fresher" than the previous site, with plenty of images and easy navigation.
"Rafting is still a must-do activity for many visitors to Queenstown, but our old website didn't reach as many internet users as it could.
"Using the latest technology, we can now reach these people offering in-depth information in an easy, fun format with some amazing features and a real time secure booking system.
"We know our market is researching their activities online, so we've added a much more detailed frequently asked questions page, access to media articles, a great profile section on our fantastic guides, videos and even 3D maps.
"If they go on a trip, there's a social networking section so they can share photos or email friends about their experience, and post feedback."
Ms Gray said the new-look site was the result of a three-month-long collaboration with Queenstown-based website and design company Swordfox.
"We're delighted with the end result and most importantly we think our users will be too," she said.
