Mountain bikers with a creative bent have been issued with the challenge of peddling their passion through a five- to seven-minute film for the inaugural "Through the Lens" competition .
Presented by DTR New Zealand, Through the Lens looks to display "not only the incredible lifestyle that this region has to offer but also the creative talents of those that live here".
Entry for the challenge - which is hoped to become an annual event - is free, with the caveat that footage must be filmed entirely in the Southern Lakes area and contain a shot of the Skyline gondola and at least 45 seconds of lifestyle or non-riding content.
Entries will be screened at a prizegiving at the World Bar on Tuesday, April 3 and entry will be a gold-coin donation for Queenstown Mountain Bike Club members and $5 for non-members.
All proceeds from the event will go to the club to assist in trail building, advocacy and maintenance.
First Prize is a Skyline half-season mountain-bike pass for the 2012-13 season, with $200 of R&R Sports vouchers and a $50 Queenstown Bike Taxis voucher for the runner-up.
Winner of the "Best Lifestyle Vibe" will win a $500 World Bar bar tab, and the video judged to contain the best crash will earn its maker a $50 Queenstown Bike Taxis voucher.
The winner will be determined by public vote on the night, and half-day premium downhill bike rentals with Vertigo will be awarded as spot prizes.
Entries must be received by 8pm on April 1.
For more information and to enter, visit dtrnewzealand.com
