Some of the children on the Bumbles Backpackers float, which won the Ngai Tahu trophy for best corporate float, are pictured during the parade.
A record-breaking 40 community and corporate floats took part, delighting the crowds with superheroes, storm troopers, gymnasts, a steam engine, truckloads of children and New Zea-land snow sport stars, including Olympians Mitchey Greig and Tim Cafe.
The trophy for best community float went to Queenstown Primary School featuring the school band singing together on a winter wonderland-themed float.
QUEENSTOWN WINTER FESTIVAL PROGRAMME
TODAY
• Noon: Zumba Mania, Earnslaw Park.
• 7.30pm: Comedy Gala, Ice Box (sold out).
TOMORROW
• Noon: Stars on Ice, Village Green.
• 5.30pm: Mardi Gras, streets of Queenstown/Earnslaw Park.
• 9pm: Late Night Laughs, Ice Box (sold out).
• 9pm: LA Social Club and Almost ABBA, SkyCity Queenstown Casino (R20).
WEDNESDAY
• Noon: Downtown Day (featuring hospitality race and drag race), Earnslaw Park.
• 6pm: Mountain safety avalanche awareness seminar, Ice Box (R18), gold coin donations to the Bruce Grant Youth Trust.
• 6pm: Murder Mystery - Murder at the Emmys, Skyline complex (Wakatipu room), from $75.
• 9pm: Late Night Laughs, Ice Box, $39 (R18).