While New Zealand on Screen will present the best home-grown films, television, documentaries and music videos on two giant container installations on the Wellington and Auckland waterfronts for the duration of the tournament, the same content will tour the South Island for four weeks in a customised 1971 Oxford caravan.
The tiny cinema on wheels will stop in 19 South Island towns and cities, including Queenstown. It will be in Earnslaw Park on Monday, September 26 and Tuesday, September 27.
Entry will be free and visitors will be able to settle in to watch prize-winning short films, reels celebrating Kiwi moments on screen and the full catalogue of the New Zealand on Screen website, which contains more than 1500 domestic screen titles.
New Zealand on Screen project director Brenda Leuweenberg said in a statement, "There's nothing better than the moving image to showcase Kiwi spirit to visitors coming to New Zealand, and to show what it means to be from this place we call New Zealand."
New Zealand on Screen editor Paul Ward said the project was also a way of introducing people to the potential of online content, in particular through the ego-tagging function on the website.
"All the content on New Zealand on Screen can now be geo-tagged by users using our Places tab. If someone recognises a location in a title, their home town or local park, beach, bar, marae or whatever, they can record it onsite.
"It's a fantastic opportunity to be a part of making New Zealand screen history."