Pinot noir party heralds rebound

Singapore-based Master of Wine Lisa Perrotti-Brown with Tom Pinckney, of Northburn Station Wines,...
Singapore-based Master of Wine Lisa Perrotti-Brown with Tom Pinckney, of Northburn Station Wines, near Cromwell, enjoy the gala finale at the Skyline Restaurant of the Central Otago Pinot Noir Celebration staged around Queenstown from Thursday to Saturday. Photo by Matt Stewart.
Central Otago Pinot Noir Celebration event manager Richard Broadhead says sales of the region's globally renowned luxury varietal are starting to bounce back from the throes of recession.

The three-day event wrapped up on Saturday night with a gala function and charity fundraiser featuring wine lover John Hawkesby on the auctioneer's hammer high above Queenstown at the Skyline Restaurant.

The event, which is held every two years, gathers a global cast of wine writers, media movers, hospitality heavyweights and general wine fans and Mr Broadhead toasted 2011 a resounding success.

"Spectacular is the first word that comes to mind.

"It was the most friendly, buzzing event. "It all seemed to flow well and there were no glitches."

This year's celebration was attended by 175 guests, who paid between $1196 and $1380 a ticket.

"What we're trying to achieve is to show the public and the invited guests that we are a cohesive unit, that we work together for the benefit of all Central Otago pinot noir rather than just promoting one brand - we do it by having fun and being ourselves."

"We want the international media to get the warm fuzzies about Central Otago pinot noir - we want to bolster and consolidate that reputation so they keep a very good impression of our product in their minds, and I think we've achieved that."

Mr Broadhead said the industry had "definitely been hit" by the recession.

"It's expensive to make wine in Central Otago and pinot noir is an expensive wine to make anyway."

However, he is optimistic that sales and orders will lift again.

"From talking to other people, I think we've hit the bottom and we're starting to climb out."

One of the key themes that emerged during the three days was the honest character of the region's pinot noirs.

"We embrace the different vintages and don't try and make the same wines every year. We let each wine express itself with each vintage and we don't try to smooth it out." 

Mr Broadhead praised the "outstanding quality in every instance" of food and service which characterised host wineries and restaurants in and around the resort.

"We're grateful to the sponsors and invited guests for coming," Mr Broadhead said.

"The fact that we had such significant players in the market attend is a tribute to the standing of Central Otago pinot noir in the international market."

The auction's 14 wine lots raised about $42,000, which will go towards buying four heart defibrillators to be dispersed to Queenstown, Cromwell, Wanaka and Alexandra.

 

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