Madison Chamberlain, 19, died when the ute she was in flipped on Sunday.
New World New Lynn remembered her online: “Maddie worked on the checkouts in our store, she was a beautiful and kind people-person and much loved by us all.
“We’re so sad, looking after each other here and heartbroken for Maddie’s family, friends and every one of us who had the privilege to know and love her.”
Another comment from the supermarket said: “We will miss your beautiful smile and you will always be a part of our family.”
A police spokesman said inquiries into the crash, in which the ute flipped after allegedly “hooning” along the beach, were ongoing and police had not laid any charges.
A fisherman told the Herald he saw the ute “hooning” before flipping, throwing Chamberlain from the vehicle and crushing her.
Emergency services and two rescue helicopters rushed to the scene on Auckland’s west coast about 2.30pm on Sunday.
The incident led to calls for cars to be banned on the popular Auckland beach to stop similar deaths.