Viagogo scalper probe by Commerce Commission

Hannah Molloy.
Hannah Molloy.
The Commerce Commission has confirmed it is investigating ticket scalping website Viagogo following claims of fake tickets being sold and of misleading advertising.

The announcement follows a report by Consumer NZ which found ''inflated prices, hidden fees and misleading sales tactics'' were major problems in the New Zealand ticket resale market.

A Commerce Commission spokesman said it was investigating 60 complaints about Viagogo lodged by New Zealand consumers.

Complaints included concerns Viagogo led consumers to believe it was a primary ticket sellers website, not a reseller, additional fees not being properly disclosed and the sale of fake tickets or tickets which had been sold multiple times, the spokesman said.

Present legal proceedings against Viagogo by the Australian Competition and Consumer Commission had no effect on the Commerce Commission's decision to investigate, but the outcome of the proceedings could influence how New Zealand dealt with scalpers, the spokesman said.

Of the 1051 respondents to the consumer report, 96 complained about encountering problems with scalpers when trying to purchase tickets to Ed Sheeran's concerts next year.

Stadium concerts generated 465 complaints, the most for any type of venue.

Regent Theatre marketing manager Hannah Molloy said it was continuing to see an increasing number of resale tickets at the venue.

''And our staff are having to deal with patron issues when we have no prior information on how those tickets have been sold.''

The theatre had measures in place, including limiting ticket sales to 10 per online transaction, to deter scalping, she said.

''However, as venues, there is very little we can do at present to fight this on our own and until the entertainment and sports industries can put a collective plan of action together, we'll keep asking our patrons to 100% avoid websites like Viagogo and purchase only through our website or Box Office.''

New Zealand was ''lagging behind many other countries'' in how it dealt with scalpers and Government action was needed to address the scalping problem, Ms Molloy said.

''It wouldn't hurt for concerned ticket buyers to contact local MPs and the relevant cabinet ministers to raise concerns with them, as there is unlikely to be movement on this
here until the groundswell is big enough.''

Consumer NZ advised ticket buyers not to rely on the first website that came up in an internet search of ticket sellers and to check which companies were official ticket sellers before purchasing.

The results of Consumer NZ's report would be presented to the Commerce Commission.

Viagogo could not be reached for comment.

margot.taylor@odt.co.nz

 

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