Romance in Dunedin has not become the latest victim of the economic crisis.
Restaurants, florists and jewellers believe people are happy to open their wallets, and their hearts, for loved ones today, Valentine's Day.
Luna Bar and Restaurant had been booked out about three weeks ago, manager Terry O'Connor said.
The restaurant would be "chock-a-block full of twos" tonight.
He believed no matter how badly off people were, they could still find money to enjoy a bit of romance.
"You might not buy a new Range Rover this year, but you can take someone out for a meal."
The Palms Restaurant was booked out, front of house manager Joanna Hamilton said.
She believed people had saved enough money to go out on Valentine's Day.
For Bacchus Wine Bar, this year would be the same as any, as the venue was booked out this week, owner Stephen Hannagan said.
"We always seem to be full."
Miss Reid Florists owner Patsy Murphy believed "flowers are different" and any economic concern would not affect sales. Business had been "steady".
Amaryllis for Flowers owner Susan Masters felt the same: "People are pre-ordering but most of it comes the day of or the day before."
The only thing which may change was people's price range, she said.
On the other hand, Bunches and Bows owner Nicole Daniels knew sales would be good but still cut back her usual Valentine's Day order in the face of the "forecast" economic crisis.
Jewellers reported steady sales.
Pascoes manager Yvonne Croton said many men had been buying silver and diamond jewellery. She expected a late rush.
Michael Hill Jeweller manager Sarah Pleace was also preparing for a late influx, as people usually left Valentine's Day gift buying to the last minute.
"I think because it's a romantic time. People will still treat their loved one."
