In Dunedin to film an episode of Get Fresh, which celebrates regional and seasonal dishes from throughout New Zealand, Mr Brown spent a couple of hours filming at the market on Saturday.
The aim was to produce three dishes from the produce he collected at the market, which he described as a "window to the province".
From the local fish species to the stone fruit and the produce from the "fertile Taieri plain", there was a lot to chose from, he said.
"It's my take on the region at this time of year. For me, Dunedin's about hearty food."
Among his purchases were black pudding, Cox's orange apples and kale and he was debating about picking up some pork.
"There is a lot of pork around here ... [like] your iconic bacon butties."
As well as catching up with some of Otago's leading producers, he was pleased to discover something new in manuka-smoked eggs.
"It's a great market and people make it by supporting it. It should be part of their weekly routine, not about a special occasion."
Mr Brown then went on to turn his purchases into the three dishes at Dunedin restaurant Plato. The show will screen on TV One later this year.
The farmers market also celebrated its eighth birthday on Saturday.
