Bev Butler, president of the group opposed to ratepayer funding of the project, said the "people power" drive would involve members on the street offering memberships worth $10 for workers, or $2 for students and pensioners.
Former Historic Places Trust Otago chairwoman Elizabeth Kerr, a member of Stop the Stadium, is co-ordinating a response to the district plan change necessary to rezone land at the stadium site. The Carisbrook Stadium Trust has requested a district plan change that would turn what was now industrial-zoned land into campus and stadium-zoned land, which the council adopted, meaning it would accept the responsibility and costs of processing it.
The council has called for submissions on the plan, with the submission period closing on July 25.
Those will be subject to further submissions, hearings will be held and a decision made, followed by a period in which people can appeal to the Environment Court.
Ms Butler has said the group would appeal if necessary, a tactic that would drag the process out, and make it difficult for the trust to complete the stadium before the 2011 Rugby World Cup.
Ms Kerr said her first objective was to put together a summary of information to help people write submissions against the plan change, "for those who haven't been through the plan change process".
The group's submission would look at the potential effects of the stadium in terms of environmental, social, cultural and economic wellbeing of the city.
Asked if the group's tactics were slowing the process when a democratic decision on the project had been made, she said submissions were part of the democratic process, and a chance for the public to participate.
Ms Butler said last week she planned to consult pro-stadium group Our Stadium to see if it would help pay for an Otago-wide survey of public opinion on the stadium.
Our Stadium club secretary Tim Calder said yesterday he had met Ms Butler this week to discuss the matter.
He said the discussion was amicable, and he admired the work she had done, but not her views on the project.
He would consider whether to help pay for the poll when he saw it, but was concerned it was being put together by stadium opponents, including Dr Robert Hamlin.
The group did not plan to put in a submission on the annual plan, as it did not want to slow the process any further.
Members took a dim view of Stop the Stadium's plan to appeal to the Environment Court, which he said was an abuse of the system.
Dunedin's bid for pool games at the World Cup will be considered this October, with any appeals to the Environment Court likely to come after this period.
Carisbrook Trust chairman Malcolm Farry told the Otago Daily Times in September 2006 that the stadium's readiness for the 2011 Rugby World Cup was not necessarily a crucial factor.
Mr Farry could not be contacted for comment yesterday.
2011 Rugby World Cup chief executive Martin Sneddon said he was keeping a "watching brief" on the stadium.
Mr Sneddon said he was in the business of running a rugby tournament, and it was up to the people of Dunedin to get the stadium ready.
If the stadium was ready on time, "that is great; if they can't, they will have to deal with that", he said.
