Hill Roy Developments Ltd director Kane Stevenson said the four-stage subdivision creating 33 residential lots, roading, access lots and balance land could have its first four properties on the market early next year.
The family behind the development, though, had left its mark on the area already.
Hill Roy Developments is a company formed by Mr Stevenson, his two brothers and their parents.
Nearby Stevenson Rd was named after his grandfather; Roy Cres, where the construction would begin, was named after his father, Roy Stevenson; and the land they planned to develop was well known to the brothers.
"We basically grew up at number 40 Roy Cres," Mr Stevenson said yesterday.
"That land was basically a playground for us growing up."
It had always been classified as rural land, but when the Dunedin City Council’s second generation plan (2GP) came through it was rezoned to residential.
"It seemed like a golden ticket to me, so I pushed the rest of the family to get in there and try and get it developed."
However, Mr Stevenson said both he and one of his brothers were eyeing up properties on the plans.
They would be rather large properties, and because the gradient of the sections was demanding, most of the houses would be "quite architectural", he said.
Perched up above Concord, houses on the ridge would look over Emerson St park and the Burnside area.
"It’s a perfect spot for sunlight, you wouldn’t be in a better position as far as getting the sun all day," Mr Stevenson said.
The Dunedin City Council granted resource consent for the project last month.
There were two neighbouring subdivisions already under way, Mr Stevenson said.
He said he believed the parcel of land that remained would be well-suited for multi-storey apartments.