The agency tasked with advancing Dunedin is hoping to build on the city's budding reputation as a "cool'' place to be with a fresh push to attract businesses to the city.
To do that, Dunedin City Council agency Enterprise Dunedin has just had two features published in business-focused publications in the hopes of bringing jobs and top quality talent to the city.
The push to attract business south comes as people around New Zealand take notice of the city, with national media outlets highlighting its benefits over the hustle and bustle and high house prices of Auckland.
A reporter in The New Zealand Herald yesterday proclaimed Dunedin as surely the "most excellent of New Zealand cities'' and a "southern balm to a tortured Auckland soul'', while another reporter said Dunedin had become "cool''.
"I reckon little old Dunners is right up there with the hipster havens of Wellington and Melbourne,'' the reporter said.
Enterprise Dunedin director John Christie said the features in innovation magazine idealog and Canterbury Today highlighted the benefits of living and doing business in the city.
The catalyst for telling the Dunedin story in the two publications came after positive feedback from a supplement aimed at luring Aucklanders south was published in The New Zealand Herald in January, Mr Christie said.
It was hoped the features would help build some of Dunedin's key areas of strength - which included the IT sector - and help expand some of the city's small businesses in to bigger ones.
Enterprise Dunedin PR and communications adviser Sharon O'Loughlin said the audience of idealog was perfect for a push more tailored towards the business and tech sector.
She said it cost Enterprise Dunedin $4000 to get into Canterbury Today, but the cost of placement in idealog was commercially sensitive.
Local businesses which advertised in the publication helped pay for the feature in Canterbury Today.
