It just sort of happened.
Moore (35) had been spending his working life pulling down six figures as a network security professional, a job he liked well enough.
But, after reading a few get-rich-quick stories about programmers making good money from selling applications designed to run on the iPhone or iPod Touch, he decided to give it a go.
How hard could it be?Learning the tricks of iPhone development in his spare time, Moore rolled out a handful of applications and posted them for sale on Apple's App Store.
Some went nowhere, sales-wise, but a couple have hit the big time.
The biggest success, so far: White Noise, a $1 program that generates soothing sounds for people who have a hard time getting to sleep.
Card Counter, a $3 application designed to help users learn the principles of counting cards to win at blackjack, has also been a brisk seller.
Last month, on the software sales-tracking charts at iTunes, both programs appeared on the "top 20" most-purchased list.
That's about the time Moore gave his two weeks notice and decided to pursue this dream full time.
"In one week, I made what I would've made in four months," he said. "That's when I decided to pull the trigger."Apple's online software shop has given rise to a new set of entrepreneurial programmers such as Moore, hoping to make a living, or a bit of supplemental income, by dreaming up software products that will prompt iPhone users to part with a buck or two.