ABs, Whittaker's NZ's most loved brands

Chocolate brand Whittaker's has again been named New Zealand's most loved brand, sharing the top spot with the All Blacks.

This is the sixth consecutive year the chocolatier has been named the country's most loved brand in the annual Colmar Brunton survey.

Rival chocolate maker Cadbury dropped to 11th after placing in the top five last year.

Earlier this year Whittaker's was named the most trusted brand in the annual Reader's Digest survey.

"Whittaker's is honoured to have received these awards because they are decided by the New Zealand public," marketing manager Holly Whittaker said.

"Established over 120 years ago, we remain a family-owned company that is proud to have become an iconic New Zealand brand and we'd like to thank the public for their continued support."

Whittaker's chocolate is manufactured in its Porirua factory.

NZ's most loved brands

1. Whittaker's and All Blacks

3. Air New Zealand

4. Tip Top

5. Edmonds

6. Wattie's, Trade Me and Pineapple Lumps

9. New World

10. Mainland

11. The Warehouse and Cadbury

13. L&P and AA

15. Pak 'n Save and Mitre10

17. The Silver Ferns and Fisher & Paykel

19. Briscoes and Marmite