They're making it happen!

Putting last-minute details in place are (front) Amie Richardson, Amanda Milne and Victoria Muir....
Putting last-minute details in place are (front) Amie Richardson, Amanda Milne and Victoria Muir. Standing, Merrin Bath.
Driving the intricate organisation of iD Dunedin Fashion Week with the iD Dunedin Fashion Week committee is a small team working cohesively to create interest globally and make the week's events happen.

Event co-ordinator Victoria Muir is director of the company Sequel Events, and has ``grown up'' with the iD Dunedin Fashion Show. Her first involvement was as a model plying the Dunedin Railway Station platform, then as assistant to co-ordinator Annemarie Mains, whom she took over from in 2008. ``The iD week continues to grow each year and I feel privileged to be able to work on such an exciting and well-recognised event with many wonderful creative people. Amanda Milne has recently joined Sequel Events and I am enjoying working with her to ensure we continually improve on the events we deliver during the week,'' Muir said.

Sequel Events is a boutique event management company providing a complete range of innovative services for events of all sizes and types throughout the lower South Island.

Publicist Merrin Bath, founder of public relations company Strategy First, has been involved with iD Fashion Week since 2008 and has watched the event grow considerably in terms of national and international recognition through her PR, social media and marketing communications skills and strong relationships developed with the media.

``Growing iD's online content is a key priority for us this year and with Amie Richardson on board for the second year we'll be giving an audience that loves this longstanding fashion week backstage access to the runway shows, designer workroom visits, giveaways and much more through iD's social media platforms,'' said Bath.

She is encouraging readers to ``Like'' the iD Facebook page and follow @iDinsider on Twitter.

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