Otago Polytechnic second-year communication design students Joseph Knopp, Jorja Whale, Jerome Wolken, Ash McFarlane and Madison Baker took art beyond the walls of the Dunedin Community Gallery by creating a miniature pop-up gallery.
Following on from that, they were tasked with devising a moving image, social media pages and a guerrilla campaign.
"And so the mini pop-up gallery was for the guerrilla campaign."
The aim of the campaign was to promote the gallery to the general public.
The team devised a tiny portable gallery, inspired by Lilliput Libraries, that could be placed at different locations around the city.
With the help of the Dunedin City Council’s Creative Partnerships Team, local artists were contacted to gain permission for scaled-down versions of their pieces to feature inside the tiny gallery.
To demonstrate proof of concept, the team placed the gallery at an outdoor location at the polytech.
Madison Baker said the team set up a small GoPro camera inside the gallery, which showed the delighted reactions of people looking inside the gallery.
After completing the project, the students presented their work to the Dunedin Community Gallery, who expressed enthusiasm about the initiative. "And we have gifted it to them, so it is theirs now," she said.
