The museum is set to exceed 400,000 visitors for the year ending June 30.
This milestone surpasses previous records. The last peak was recorded in 2020 at 368,475 visits.
In a statement, Tūhura Otago Museum director Ian Griffin said it was great to see numbers finally returning to pre-Covid-19 pandemic levels.
"We are pleased to reach this milestone."
Marketing manager Charlie Buchan credited the achievement to the dedication of the museum’s staff and a strategic pivot during the pandemic.
By adapting "to ensure our survival" during the pandemic, the museum focused heavily on community engagement, offered a variety of events and established itself as a hub for the region.
"This approach not only retained our local audience but also attracted new and returning visitors.
"By continuously refreshing our events and programmes, we ensured the museum remained a vibrant destination."
As domestic and international visitors returned the museum was "thrilled" to see impressive visitor numbers.
"We are grateful for the community’s support, as evidenced by recent council funding submissions.
"It validates our efforts and makes everything worthwhile," Mr Buchan said.
