Martin, who refused to speculate on his future, admitted he was frustrated and disappointed with his side's performance on Saturday, when it was thumped 32-10 by Hawkes Bay in Napier.
The loss sent Otago down to 12th on the Air New Zealand Cup table, with just two wins from eight games.
Martin admitted Saturday's loss was the worst performance of the season, but he believed the side could turn it around, and there would be no return to last year, when Otago was accused of lacking passion.
"I've been through all this before.
"The biggest pressure you can get is from yourself.
"But it is about the players getting things right and us helping them to do that," Martin said.
Martin said take away the first 15 minutes of Saturday's game and Otago had competed well.
He said people had to put in context what had happened over the past couple of weeks, after Canterbury had beaten Otago 36-16 in a Ranfurly Shield challenge on September 12.
"We did not play poorly in the Shield game and for most of the game we were within one try of being ahead.
"Then we came up against Hawkes Bay who had a good win last week and everything went their way in the first 15 minutes.
"But after that did we fight back? I thought we did well in the second half and played some good footy."
Hawkes Bay scored a try less than a minute after kick off through fullback Israel Dagg, and was up 25-3 at half-time.
Otago has been slow out of the blocks in many games, and Martin said he was struggling to put his finger on why.
But he rejected the suggestion the team played with little passion on Saturday.
"The guys were really up for the game.
"They knew the importance of the result.
"They knew they had to win and had prepared well for it.
"The guys were really doing some good work around the field, really smashing into the breakdown, making tackles.
"That may not be obvious to everyone.
"We were playing into a strong wind in the first half and that made it hard.
"We wanted to hang in there.
"But as soon as we got something going they would infringe and with the wind we were too far out to kick a penalty."
He said Otago was playing better than last year, and there was a real accountability put on players to get things right.
"The thing about this team is they want to make people accountable for their errors."
Martin said the side lacked experience in the key decision-making areas.
"Look at the teams which are doing well and they all have experienced players in those key positions.
"The guys we have are still young in terms of matches.
"And they have to grow into the role.
"People have to understand that it is a process they have to go through."
Martin said he was happy with the progress of new inside backs Michael Witt and Glenn Dickson.
Martin, who has been in the job four years, is contracted to the end of the year but said it would not be appropriate to comment on whether he wanted the job next year.
"I want to focus on the last five games and finish strongly in front of our home crowd.
"We need to make sure we are not conceding easy points, stay in our systems, keep working hard and converting opportunities into points."
