More than 11,000 registered runners are set to compete in the ninth edition of the Queenstown Marathon today.
The marathon is a popular destination event, bringing thousands of athletes and their supporters to the region for a weekend of running, exploring and indulging.
With nearly 90% of athletes attending the event coming from outside of the Queenstown Lakes District, and more than 15% of those from overseas, the event is expected to inject about $20 million into the regional economy over the coming week.
Keegan McCauley, Queenstown Marathon race director, said the event provides a great opportunity for runners to spend the weekend in the region.
"The event has a fantastic mix of social runners and walkers who are out for a fun morning right up to elites chasing titles and fast times," McCauley said.
"Between the beautiful trails and scenery, friendly atmosphere and idyllic location, this event is perfect for friends and family wanting to enjoy being part of a large-scale event while soaking in the best the region has to offer throughout their weekend spent in the Queenstown Lakes District."
The event also attracts some of New Zealand’s leading distance runners. Most notably, reigning women’s marathon champion Hannah Oldroyd is returning to defend her title.