It has become the unofficial motto of the Central Pulse.
In three-and-a-bit years the Wellington-based franchise has won just two matches but has certainly had its share of close results.
Last season the Pulse lost two games by just a point and this season the team has already chalked up a couple of two-point losses - one of those was against the Steel in Porirua two weeks ago.
The Pulse has an opportunity to turn the tables on its southern foes in Invercargill tonight.
It had the better of the Steel last month and had opened up a four-point lead midway through the final quarter before eventually choking.
Coach has plenty of theories but is short on answers as to why her side has not been able to close out the tight games more often.
"It is a question we've asked ourselves a lot," she said.
"I think it is just that inability for us to maintain possession. When we've had opportunities we've either dropped a shot or made a turnover and it has been at really critical times.
"As a group we've set some high expectations and in lots of ways we've stepped up, but in other ways the question mark still remains."
"[Tonight] is critical for us in terms of a performance. We've shown some encouraging signs, but it isn't enough. We really want to get a win and we want to win well."
The Pulse has never beaten the Steel but it has gone close.
In the inaugural match between the two sides the game went to overtime before the Steel eventually emerged victorious 52-50.
But while there has been some close results, more often than not the Steel has won comfortably.
The combined Otago-Southland side thrashed the Pulse 64-40 in Wellington last year to record its largest winning margin, and in 2009 the Steel won by 22 goals.
The southerners have played their opening four ANZ Championships matches away from their base in Invercargill and will be determined to put on an improved performance for their home crowd at their temporary venue in the middle of the ILT Velodrome.
Stadium Southland's roof collapsed in September after a snow storm.
The velodrome will serve as home until the new and improved stadium is completed in March next year.
The Steel attack end has been sluggish, but with marquee Australian import Natasha Chokljat expected to start at centre, the shooters should expect better service.
Chokljat was recruited to the franchise to add dynamism to a midcourt which was perceived as pedestrian.
She has been sidelined for the opening four rounds with a calf complaint and it will be interesting to see what impact she is able to have.
Chokljat's inclusion in the squad has come at huge cost to the franchise.
The Steel gambled shooter Megan Dehn would gain New Zealand citizenship but, when she ran into difficulties with her application, the Steel had to let Dehn go.
Chokljat played 36 matches for the Melbourne Vixens between 2008 and 2010, including the 2009 grand final victory over the Adelaide Thunderbirds.
With Chokljat at centre, Wendy Frew will likely drop back to wing defence, with Liana Leota remaining at wing attack.
The combination should give the Steel more zip.
But it is at the attack end where the team needs to make its greatest improvement.
The Steel has averaged just 37.75 goals while conceding an average of 49 goals.
Its three losses have been by 15 goals or more.
• The Melbourne Vixens thrashed the West Coast Fever 70-39 in Melbourne on Saturday.
