The veteran wicketkeeper-batsman believes there needs to be a heavier investment in the quality of the women's game.
It is sharing the stage with the men's game this season with a series of double-header twenty20 fixtures.
But while the men enjoy fulltime coaching and tidy pay packages, most of the women do not. And it shows.
The Sparks shelved at least half a dozen very simple catches during its nine-wicket loss to Canterbury at the University of Otago Oval on Sunday.
The fact it was televised meant there was a much larger audience and Martin (33) felt it was not a great advertisement for the game.
"I think the more the girls get on TV and the more that the game is exposed, it does mean that the girls need to get more support around them," she said.
"You don't want to put a product on TV that isn't a great watch and I'm sure that the fielding we put on out there wasn't probably a great spectacle.
"You want to be protective of your game ... so it will be interesting what the discussions look like next year and whether there will be more professionalism, more full-time coaching or whether there is going to be [domestic] contracts.
"But if the women's game is going to get more exposure then you will need to move in to a more professional or semi-professional structure."
Martin offered no excuses for the poor fielding but the reality is the punctuated nature of the season means there is a lot of down time between matches.
With the odd exception, the Sparks are amateurs and do not have the luxury of devoting the week to fielding practice.
There is no club competition to go back to and work on any weaknesses, either.
For the women's game to move forward such serious issues will need resolving. Improving player depth is absolutely critical and Martin feels the Otago Cricket Association made a positive step forward when it introduced the Girls Smash last year.
It would take a while for those players to come through, so in the meantime it was about creating other playing opportunities.
"Auckland, Christchurch and Wellington seem to be the only real areas that have a structured club cricket competition [for women] at the moment."
The Sparks play Wellington at the Basin Reserve today. Martin has described the game as a "must win".
The Sparks (10 points) are in fourth place with four round-robin games remaining. The top three teams progress to the playoffs, so the Sparks need a win to stay in touch.
While Martin was disappointed with her side's effort in the field against Canterbury, the batting and bowling performances were promising.
"The pleasing sign for us was we batted really well and bowled well to create those opportunities.
"It is going to be vital that we take those chances when we play Wellington.
"But we've actually gone really well against them over the years.
Women's Super Smash
Otago v Wellington
Basin Reserve, today, 12.45pm
Otago: Caitlin Blakely, Alice Davidson-Richards, Katey Martin (captain), Leigh Kasperek, Polly Inglis, Millie Cowan, Megan Gibbs, Kate Heffernan, Ella Brown, Eden
Carson, Emma Black, Bella James.
Wellington: Liz Perry (captain), Rebecca Burns, Lucy Doolan, Deanna Doughty, Allex Evans, Xara Jetly, Amelia Kerr, Jess Kerr, Caitlin King, Suzie McDonald, Jess
McFadyen, Beth Molony, Thamsyn Newton.
