Spotlight on emerging designers

Hokonui Fashion Design Award chairwoman Jacqui McKinney has been busy getting ready for the 36th...
Hokonui Fashion Design Award chairwoman Jacqui McKinney has been busy getting ready for the 36th design awards, which begin tonight. PHOTO: BEN ANDREWS
There is a real buzz around Gore as the town prepares for this year’s edition of the Hokonui Fashion Design Awards.

The 36th design awards are being held tonight at the Gore Town & Country Stadium and chairwoman Jacqui McKinney said she was "looking forward to witnessing the incredible creativity and talent of New Zealand’s emerging designers".

The awards begin with Hokonui Strictly Design, followed by the Hokonui Gala Awards tomorrow night.

"It’s always exciting to see how each designer interprets and pushes the boundaries of fashion, bringing fresh perspectives and innovative ideas to the runway," Mrs McKinney said.

The energy and passion the event created were inspirational, she said.

Entries for the event were up about 30% from last year.

"I can’t wait to see the diverse range of designs and how they reflect the unique stories and visions of their creators."

The committee had been working "diligently" since the last event to prepare.

There was a change for this year’s show, the addition of the Otago Polytechnic iD Dunedin Sustainable Excellence Award.

It recognised and rewarded excellence in sustainable fashion design among high school students, Mrs McKinney said.

The winner would receive a cash prize and the opportunity to showcase their design or designs on the catwalk at the iD Dunedin Fashion Show in April, Mrs McKinney said.

Judges for the event are Vicki Taylor, Sammy Salsa and Natalie Newlands.

"Their diverse backgrounds and shared passion for the fashion industry ensure a comprehensive and inspiring evaluation process."

The show is renowned for being one of New Zealand’s most prestigious fashion events and presenting newcomers with an opportunity.

"Participants have the unique opportunity to present their designs in a professional runway setting, gaining invaluable exposure and experience."

It served as a "launching pad" for emerging designers.

Ticket sales had been "amazing" and yesterday only a few remained, she said.

Some of last year’s winners included Debbie Smith, who won the people’s choice and avant-garde awards; Kersha Napier, who won the Huffer best young designer award; Sophie Culpit, who won the Peroni glamour and the best use of fabric awards; and Molly Marsh, who won the excellence and collections awards.

ben.andrews@odt.co.nz