As a part of South Sea Spray Waihopai, 22 street artists from throughout New Zealand were invited to produce large-scale, high-impact murals scattered throughout the Invercargill CBD.
The artists began working on their street art on Monday and it will run until December 12.
Members of the public were welcome to meet-and-greet the artists as they went about their work.
In conjunction with the festival, He Waka Tuia opened an art exhibition which will run until January 22, and features 60 original art pieces from the artists which were on sale.
Manager Sarah Brown said when asked to join the initiative, the museum "quickly" jumped on board.
"We thought it would be awesome to get involved. Obviously the success of the festival happened when they were in Riverton and Bluff and it has been phenomenal.
"So when we were offered the opportunity it was a no-brainer."
"There is literally something for everyone, and it is so bright and it is so vibrant.
"You can’t help but smile when you come in," she said.
Creative director Deow (Danny Owen) said he wanted to encourage people to come and take a look at the art, grab a map and explore the streets of Invercargill.
"There is a variety of art and definitely a lot of talent, and the artists have high skill levels from all ends of the spectrum."
One of the highlights was the camaraderie between all the artists, Deow said.
"After our long working days we plan to have dinner and reflect together. It feels like a big Christmas dinner with your siblings, but we are all a big family."
