The music video celebrates the community fundraiser, in which schools and businesses across the South will rattle buckets today in a bid to raise additional funding for the cause.
The celebrity-laden video is derived from the song The Southern Dream, originally released by Rugby Southland, which was then rewritten by Hauroko Valley Primary School pupils in support of Red, Black and White Day.
OpShop frontman and Southlander Jason Kerrison reworked the song created by the school for the Southland Charity Hospital, while local musicians Triple Shot lent a hand with backing instrumentals.
Students and staff from the Southern Institute of Technology were also involved in the production of the video, as was Black Feather Studio.
Former All Blacks coach Sir Graham Henry, All Blacks Anton Lienert-Brown and Damian McKenzie, television personalities Mike Puru, Tania Page, Pippa Wetzell, Haydn Jones, Amanda Gillies and Ryan Bridge, Invercargill radio hosts Steve Broad, Joe Cotton and Luke Howden, medical professionals Dr Chris Jackson and Danielle Jones (Mama Doctor Jones) and Southland MPs Penny Simmonds and Joseph Mooney have made cameo appearances in the video, alongside volunteers bringing the Southland Charity Hospital to life.
The video was officially launched in Invercargill last night.
Southland Charity Hospital board member Melissa Vining, the widow of Blair Vining, who at 39 was diagnosed with terminal bowel cancer and turned his efforts to ensuring those within Southland and Otago had more equitable and timely access to much-needed health care, said the video was a testament to the community effort behind the charity hospital.
"I feel really, genuinely humbled that Blair’s efforts have touched so many people and for the celebrities who willingly gave up their time to get involved in this project, just to keep our cause at the forefront of the community’s mind."
The Southland Charity Hospital has raised more than $4 million in donations.
It is set to open its doors to provide health-care services to those within the former Southern District Health Board zone in January.
