Submissions on the concept design closed last week, a total of 114 having been received.
The project's landscape architect, Baxter Design Group, had identified five component areas for possible upgrade - the Catlins turn-off (Clyde St-High St intersection), John St, the main business area in Clyde St and areas around the Rosebank shops and Balclutha War Memorial Hall.
About 70 people attended a public meeting at the Balclutha War Memorial Hall earlier this month to discuss the upgrade of the town's streetscape, which is set to begin this year.
Lighting the Clutha River bridge, shifting the information centre and creating a town ''heart'' were among proposals to update Balclutha's main street.
Brooke Mitchell, a director of Baxter Design Group, said every city and town, no matter what its size, had a heart.
John St provided the only opportunity to utilise a T intersection in the heart of the town, he said.
However, residents remain split over the location of the town heart, and some are concerned about a potential loss of parking.
Council district assets manager Jules Witt said it was evident many submitters had put a lot of time and thought into their feedback.
''The overall impression coming through in the submissions, and at the information day/public meeting, is that people are excited about the opportunity to revitalise Balclutha's town centre.''
''Some people do have specific concerns around issues such as potential loss of car parks, and the number of proposed new trees and related maintenance or visibility issues, but overall the response has been very constructive and positive,'' Mr Witt said.
Two hearing sessions will be held at the council today, at 4pm and 5.30pm.
Council staff will analyse all of the submissions in detail for its district assets committee meeting on September 12.
The committee will make recommendations for the council to consider at its meeting on September 26 to set a clear direction on what the design of the upgrade should look like and include.
