The chain has announced a Queenstown venue is "under construction", and has also started recruiting staff.
"Queenstown is about to get way hotter!" it states.
Calendar Girls has also announced it is giving away a private jet trip for two from Christchurch to Queenstown for "our grand opening" — thought to be sometime in November — with three prizes up for grabs.
According to its website it has chosen an underground CBD site — below The World Bar in Church St — now occupied by the Seek nightclub.
Calendar Girls could not be contacted for comment despite repeated attempts.
Meanwhile, local strip club dancer Sophie Veail, who briefly worked for Calendar Girls in Auckland, Wellington and Christchurch, is so concerned she is launching a petition headed "Keep Queenstown Safe: Say NO to Calendar Girls!".
The petition — organised through the ActionStation platform — calls on the local community to strongly object to the strip club chain, "or any other venue associated with Calendar Girls founder and operator James Samson", opening in town.
"Calendar Girls is notorious for appalling exploitation of their workers and having a negative impact on their surrounding community," it said.
"Allowing Calendar Girls to operate in our town would harm not just the workers in Queenstown’s currently well-functioning adult entertainment industry, but also the surrounding businesses and Queenstown’s overall reputation," the petition said.
Ms Veail’s petition asks the district licensing committee to deny Calendar Girls, or any venue associated with Mr Samson, a liquor licence.
It also asks the overseas owner of the Church St building to deny Calendar Girls, or any business associated with Mr Samson, a lease.
It states the petition organisers — "current adult entertainers working in Queenstown" — are not objecting to strip clubs generally, "or other forms of sex work".
Ms Veail said Queenstown had "a really good culture for strip clubs" — both Soho, where she works, and The Club.
"Adult entertainers are leading the fight against Calendar Girls because the club is synonymous with labour exploitation," the petition claims.
While Queenstown clubs take no more than 30% of what a dancer earns, it alleges Calendar Girls takes up to 60% for some of its services.
Her petition — with which she has been helped by strip club workers’ union Fired Up Stilettos — states: "Queenstown has spent decades establishing its reputation. If it allows a company whose business model is intrinsically dependent on labour exploitation to open, Queenstown will have confirmed it is a town that permits the exploitation of sex workers, a stain that can cause reputational harm both domestically and internationally."
